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Types of SEO

Off-page SEO factors

On-page SEO factors

Holistic SEO



SEO stands for Search Engine Optimization. SEO is usually the process of optimizing a website to achieve a higher position in the search results of the search engines. The main goal of SEO is to work on increasing the rankings in the organic search results. If you want to gain more traffic for your website, you should definitely work on Search Engine Optimization. It is a great marketing technique and it can ensure the success of your business.

Search engine optimization is one particular process which helps internet users find the information they need, through search engines, rather than having to search through random sites. SEO focuses on traffic and search engine optimisation marketing aims to achieve a greater level of traffic through traffic. Both methods aim to get web pages ranked higher in search results. SEO is a long term internet marketing strategy aimed at getting a website noticed in the search engines. Marketing focuses on building a website’s back links, as well as employing specific tactics such as Pay Per Click marketing and contextual advertising, and e-mail marketing.

Keyword marketing, in SEO, is one particular method that can help a company be more successful with their marketing campaign. A keyword list can be generated and used to promote a website that deals with a certain product or service.

Search engine optimization will require the site owner to make use of specific web hosting tools. The tools include Meta tags, anchor text, and HTTPs. SEO also needs a quality domain name, a good internet host, a quality domain service, and a responsive web host, among others.

One of the major aspects of SEO, is creating a site map. A site map is one of the basic building blocks of SEO. The map is an overview of the main pages on the site. The map gives the user an idea of the whole site and what to expect.

Types of SEO:

The search results rankings can easily be found out by Google’s algorithm. Google’s algorithm is a secret but years of experience in Search Engine Optimization can provide a general idea about the most significant factors. Google’s algorithm has two basic categories factors: 

Off-page SEO factors: 

Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major odd-page factors include the quality and amount of links that pint towards your website.  If you have a number of links with good quality, you will definitely have more traffic on your website.

On-page SEO factors

On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access to and can influence directly are included in the on-page SEO factors. Technical aspects, content-related aspects (which include the structure of the website), they are all the on-page SEO factors.  

One of the other on-page SEO factors includes the competition of yours within your particular industry. Your competition has a lot of impact on your rankings. So you need to be really careful about keeping yourself updated with the competition.

Holistic SEO:

Holistic SEO (Search Engine Optimization) means to work on all the major aspects of the website to get a higher rank in the search engines. The main target is to make your website successful and get a good place in search engine results. You can’t make a fool out of google so make sure that you use a flawless long term strategy. If your website is really good, it will automatically appear in the top results. The main goal of google is to provide accurate results to its users so now it’s your job that you make your website legit, useful, accessible and easily available.

To top it all off, Google just like any other company wants to make money. For doing that they have to make sure people keep using Google’s services. So if your website is good within the market, Google will list your website higher in the search results.  In addition to this, Google, of course, wants to make money. To achieve this, they have to make sure people keep using Google. This means that they’ll have to show people the results they are looking for. So if your website is the best in your market, Google wants it to rank high in the results. A good SEO strategy will also help you maintain your rankings in the search results. Everything on your website should be of high quality including the user experience, the content, and the graphics. You must develop a holistic SEO approach if you want good rankings in the search engines.


You can use keywords that are popular and they have to be related to your products or services as well. You can always hire an SEO expert to get the job done for you. Always keep in mind that you have to be really smart while adding the keywords in your content or anywhere on the website. If you add too many keywords, the search engines can identify your website as spam and that will not be good for your business. You can get online SEO training courses too if you’re not very confident with your strategy.

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How do search engines work?

1.      Crawl

2.      Index

3.      Rank

What is search engine crawling?

What is a search engine index?

Search engine ranking.

Crawling: Can search engines find your pages?

Tell search engines how to crawl your site

Expand your business visibility with SEO work


SEO stands for Search Engine Optimization. SEO is the process of optimizing your website to get top rankings in the search engine results. Adopting SEO work for your business is really necessary in the current age. If you haven’t equipped your website with SEO, then you are being really unfair with your website and you are giving your competitors a huge edge and a benefit over you. It’s almost like you are not even putting up a fair fight if you do not adopt SEO strategies.

How do search engines work?

Search engines have three primary functions:

  1. Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
  2. Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
  3. Rank:Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

What is search engine crawling?

Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.

What's that word mean?

Having trouble with any of the definitions in this section? Our SEO glossary has chapter-specific definitions to help you stay up-to-speed.

Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.

What is a search engine index?

Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers.

Search engine ranking

When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.

It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible.

By the end of this chapter, you’ll have the context you need to work with the search engine, rather than against it!

In SEO, not all search engines are equal

Many beginners wonder about the relative importance of particular search engines. Most people know that Google has the largest market share, but how important it is to optimize for Bing, Yahoo, and others? The truth is that despite the existence of more than 30 major web search engines, the SEO community really only pays attention to Google. Why? The short answer is that Google is where the vast majority of people search the web. If we include Google Images, Google Maps, and YouTube (a Google property), more than 90% of web searches happen on Google — that's nearly 20 times Bing and Yahoo combined.

Crawling: Can search engines find your pages?

As you've just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling and finding all the pages you want it to, and none that you don’t.

One way to check your indexed pages is "", an advanced search operator. Head to Google and type "" into the search bar. This will return results Google has in its index for the site specified:

The number of results Google displays (see “About XX results” above) isn't exact, but it does give you a solid idea of which pages are indexed on your site and how they are currently showing up in search results.

For more accurate results, monitor and use the Index Coverage report in Google Search Console. You can sign up for a free Google Search Console account if you don't currently have one. With this tool, you can submit sitemaps for your site and monitor how many submitted pages have actually been added to Google's index, among other things.

If you're not showing up anywhere in the search results, there are a few possible reasons why:

Tell search engines how to crawl your site:

If you used Google Search Console or the “” advanced search operator and found that some of your important pages are missing from the index and/or some of your unimportant pages have been mistakenly indexed, there are some optimizations you can implement to better direct Googlebot how you want your web content crawled. Telling search engines how to crawl your site can give you better control of what ends up in the index.

Most people think about making sure Google can find their important pages, but it’s easy to forget that there are likely pages you don’t want Googlebot to find. These might include things like old URLs that have thin content, duplicate URLs (such as sort-and-filter parameters for e-commerce), special promo code pages, staging or test pages, and so on.

To direct Googlebot away from certain pages and sections of your site, use robots.txt.


Robots.txt files are located in the root directory of websites (ex. and suggest which parts of your site search engines should and shouldn't crawl, as well as the speed at which they crawl your site, via specific robots.txt directives.

How Googlebot treats robots.txt files

Expand your business visibility with SEO work:

Search engines regularly collect every kind of information about the websites on the internet. They gather information like backlinks, loading speed, keywords and the content so that they can direct a user towards a particular website when they make a relevant search. Google uses more than two hundred ranking factors in its algorithm. You need to keep in mind a lot of things whilst optimizing your website for SEO. SEO work is usually further divided into on-page SEO factors and off-page SEO factors. Both factors make a huge part in determining how well your website is optimized. 

On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access of and can influence directly are included in the on-page SEO factors. Technical aspects, content related aspects (which include the structure of the website), they are all the on-page SEO factors. While Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major odd-page factors include the quality and amount of links that pint towards your website.  If you have more number of links with good quality, you will definitely have more traffic on your website.

One of the most effective methods to increase traffic on your website is to get a good ranking on search engine return pages (SERPs). Even though a lot of the search engine companies manage to keep their methods a secret, their method for getting top positions on SERPs isn't a complete secret. Search engines usually achieve their goals of getting successful if they manage to give a user links to the best websites which are related to their search terms. You just have to find a method to prove to the search engines that your website belongs at the top of the heap. That is where search engine optimization (SEO) can really help you achieve your goal. SEO is a bundle of techniques an expert can use to improve their site's SERP position on the search engines.

You should keep in mind that search engines are like automated computer programs and they don’t work like humans do. They mostly work with the code of the websites. They can’t see any flashy images or videos that you post on your website. So make sure to focus on the content of your website.


Optimizing your website for SEO isn’t always the easiest task. You can always learn via online tutorials or you can hire our SEO experts. C2M is a wonderful company that has been working with SEO for years. C2M has a lot of experience in optimizing the websites for SEO. It doesn’t matter if you’re a beginner or you want to take a next step in Search Engine Optimization, C2M is always ready and eager to be of service.  Contact C2M as soon as possible if you want to hire an SEO expert.

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Best Website Audit Tool for SEO

1. Seomator

2. SiteAnalyzer

3. MySiteAuditor:

4. Seoptimer:

5. SE Ranking

6. Google Search Console

7. FirstSiteGuide

8. Netpeak Spider


Auditing a website is not a joke. It requires a lot of time and resources to work day in and day out. It demands a keen eye to detail as the auditor has to go through over hundreds of pages. For this sole purpose, I always seek for the best tools that SEO auditors use to make the auditing work much easier.

A lot of tools are now available in the market that make the work of SEO auditors much easier. Auditors do not need to spend much time doing manual checks on every web page. Today, you can easily find hundreds of different websites that have audit tools that help you identify the problems with your website.

However, it is important to note that using website auditing tools alone is not going to help you identify the problems in your system. You need to complement a professional auditing team to ensure that the results are up to the mark.

Wait, are you thinking about Google for searching the best website audit tools? I suggest you should not waste your time doing that as I have compiled a list of some of the best website SEO audit tools from all over the Internet.

It takes a lot of energy and time to use a website audit tool. You need to have a sharp eye if you want to go through hundreds of pages. SEO auditors’ job can be made a lot easier by using audit tools. The auditors do not need to manually check each page. A website tool can easily go through hundreds of pages and detect any issue in the website. Although you should keep in mind that only tools cannot get the job done. You need a professional SEO auditing team to do a flawless job with the auditing.

Best Website Audit Tool for SEO:

Here is the list of some of the best website audit tools for SEO:

1. Seomator:Seomator is a great SEO audit tool. It usually provides a complete analysis of a website. You can export and download a PDF file of the details of all the problems with your SEO via Seomator. Seomator is a great tool for a quick analysis of your website. It works great and you can always get good sales results once you use Seomator. Seomator also gases a domain comparison tool. Using this tool, you can compare two competitors’ in just ten minutes.

2. SiteAnalyzer:SiteAnalyzer is also a great SEO tool. It also offers a free fourteen days trial. It provides you a report which is based on fifty parameters. This report can help you detect all the problems with your SEO. SiteAnalyzer also provides you with a complete analysis of your website.  

3. MySiteAuditor:MySiteAuditor is one of the best website audit tools For SEO. This tool is usually tailored for larger SEO companies. It can also be incorporated with the website and it helps you generate more leads. It is also very easily compatible with Google’s ranking algorithm. MySiteAuditor also has a unique feature that other websites do not offer. It detects particular websites for targeted keywords. The information and the conclusion can also be downloaded in the PDF format or it can be forwarded via emails as well.  

4. Seoptimer:Seoptimer offers free website SEO auditing. It provides a report on the errors on your website. It also suggests ideas you can improve your search engine rankings. You can download the extension on Google chrome. This tool can help you a lot with your website.  

5. SE Ranking:SE ranking is a great website SEO auditing tool. It helps you detect the errors on your website. It also helps you make a list of the tasks that your web developers, content developers and designers should check out. The information and the conclusion can also be downloaded in the PDF format or it can be forwarded via emails as well.   

6. Google Search Console:If you are new in the SEO industry, then Google Search Console is the perfect tool for you. This tool is also available for free. It provides insights and all the details of important things which should look for. It provides a detailed analysis of broken links, page load speed, indexed web pages and HTML markups. You can also look for the number of clicks in the SERP result and the number of impressions to see how your website is doing in the search engine rankings.

It has a few cons, though. It doesn’t provide a detailed analysis of your website. Otherwise, it is a great tool for the beginners of the SEO industry.

7. FirstSiteGuide: FirstSiteGuide lookup tool is a free website SEO audit tool. It provides information about your website that you plan to look for. It also provides a detailed analysis of keywords and rank tracking.

8. Netpeak Spider: Netpeak Spider is a desktop tool for day-to-day SEO audit, quick search for issues, systematic analysis, and website scraping. You can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and escape duplicate content: Titles, Meta Descriptions, H1 Headers, full pages, etc. A tool can calculate internal PageRank to improve website linking structure and you can set custom rules to crawl either the entire website or its certain part. It shows the data of various SEO factors that might be hurting your rankings.

Feel free to use a 14-day free trial with full access to the tool.

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What is an SEO audit, anyway?

Factors to focus on in your audit.

Why SEO Audit Is Necessity For your Websites

1. Usage of keywords

2. LSI

3. It helps you in keeping up with the competition

4. It checks your content

5. It removes bugs.

6. Organic Search Rankings:

7. It analyzes your page speed


If you want to know how well your website is performing then you should consider going for an SEO Audit. The people who are experts in SEO know the significance of performing audits regularly. It could be considered a difficult task for people who have just a basic understanding of SEO. 

You know when you spend time and money working on your site to get it where you want it, but you’re still not seeing the traffic that you want?

Or when you’re always left wondering why your competitors have higher rankings than you do even though they have lower authority and poor UX?

The answer to your troubles is an SEO website audit. SEO audits can boost your site’s search engine rankings to attract more revenue, leads, and visitors.

Not sure where to start? Check out this definitive guide to running an SEO website audit to find out.

But first, we need to go over what an SEO audit is, exactly.

What is an SEO audit, anyway?

You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs).

Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance.

Think of it as a report card for your site’s “Googleability.” Your site might be wonderful, well-designed, and clean.

But if search engines can’t read your website, the pages you put hard work into may not ever see the light of day.

You can easily find your SEO score with an SEO checker.

But that’s not going to give you the insight that a full SEO audit can provide.

A full audit gives you an actionable plan that helps to:

  1. Compare yourself to competitors and use your findings to your advantage.
  2. Identify what changes need to be made (and how to change them).
  3. Get a general overview of the SEO efficiency of your site.
  4. Uncover your website’s weaknesses and fix them.
  5. Set some expectations for your website’s future.

You may not be able to improve every finding on your SEO audit all at once, but you can work on several factors over a period of time.

Here are the factors you should focus on during your SEO audit.

Factors to focus on in your audit

Before you can make any changes, you need a strategy that will work. There’s truly no limit to the things that you can improve with an SEO audit.

You can analyze keywords, improve technical aspects of your site, and more.

However, when people decide to run an SEO audit, they usually only care about one thing: improving rankings. Everybody wants to be number one.

Why SEO Audit Is Necessity For your Websites:

SEO audit usually inspects the health of your website. It blocks spam and it helps you in the optimization of your website. Performing an SEO audit is really important for your website. Some of the most essential areas that the SEO audit will cover are listed below:

1. Usage of keywords: An SEO audit will help you realize whether your keyword usage is correct or not, whether it is placed well, and whether it is bringing in the right amount of traffic.

2. LSI:  LSI stands for Latent Semantic Indexing. LSI usually refers to the context and the intention behind a particular search. As the AI or other technologies are progressing, it is quite possible now to know the meaning and intent of a search.

3. It helps you in keeping up with the competition:It is pretty obvious that all of your competitors will be using SEO audits to increase their rankings and their keyword placement. So in order to keep up with them, you need to perform SEO audit regularly as well. There is a lot of competition out there in the digital world and you need to leave no stone unturned to be successful.

4. It checks your content:SEO audit checks the content of your website as well. You need to make sure that the content you use on your website is unique. You should not add too many keywords because if you do, your website will be identified as spam. That will result in your website losing rankings in the search engine results.

5. It removes bugs: An SEO audit understands problematic code and it removes bugs as well.  SEO audit can also look for all the factors that could be causing your website to appear in the lower results of the search engine. If you need help with doing all of this, you can always hire a web developer.

6. Organic Search Rankings: Your budget will be limited if you are spending on paid ads. Your website’s performance in the organic search rankings can be checked by SEO audit as well. If you’re doing well in organic searches, you will not have to spend a lot of sponsored ads. You can always work on your strategies to improve your performance in the organic search rankings.

7. It analyzes your page speed: SEO audit checks and analyzes your page speed as well. Page loading time is really important for your website. If the speed of your page is fast, then it will improve the user experience. If it’s slow, then the users will most likely leave your website and not visit again.

You can always use Google’s PageSpeed Insights to check the speed of your website. Another tool to check your website’s speed is YSlow. Once you find out which areas of your website have a slow speed, you can optimize it very well for the SEO. It’s definitely a well-planned effort if you manage to inspect your website regularly for its loading speed, page views, and bounce rate. If there are any major issues in the Metadata, in the titles or in the content, they will pop up during the inspection. If you find an issue that you cannot fix yourself, you can always find a professional and pay them to do the job for you.

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What is Local SEO?

Google’s Local ‘Snack Pack’ VS. Organic Results.

Why Local Seo

1. Make Google Places for the business page

2. Google+ Local


Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? You’re in the right place.

46% of all Google searches are local.

Yet 56% of local retailers haven’t even claimed their Google My Business listing.

For those of you that are unaware, claiming and optimizing your Google My Business listing is the cornerstone of local SEO. If 56% of businesses haven’t even claimed their GMB listing, well, I doubt they’ve done much else…

But while claiming your Google My Business listing is a good starting point, there’s MUCH more to local SEO than that.

What is Local SEO?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

That last point is an important one—this isn’t just about Google.

People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.

Bing’s “Local results” for “coffee shop in Sheffield” — one of the many places people search for local businesses online.

However, Google has an estimated ~87% market share (in the US, at least). Which means that most people are using Google to search for local businesses.

For that reason, this guide will be roughly 80% focussed on optimizing your local presence on Google.

So let’s talk about Google…

Google’s Local ‘Snack Pack’ VS. Organic Results

Writing blog posts is hard… I need a coffee.

Notice that there are two distinct sets of search results:

I’m sure most of you are familiar with regular ol’ Google search results.

But what the heck are “snack pack” results?

Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. (Source)

According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.

Key takeaway: it pays to rank in both, which is where local SEO comes in.

Local SEO is one of the most important parts of every business which plans to have long-term success among different search engines. Local SEO has progressed a lot among the past few years, especially with the rise of smartphones in recent years. Even though it is quite similar to organic SEO, it’s actually quite different. Local SEO focuses on giving results that are related to a user based on their current location. If someone searches for good restaurants, local SEO will provide them the results of all restaurants in their vicinity.

There was a survey that showed that forty percent of the mobile searches have local intent. For providing people with the most relevant information, local SEO is only going to get more important in the upcoming years.

Why Local Seo:

If you want to make your website more local SEO friendly, read below:

1. Make Google Places for the business page:One of the first things that you should do is to create a Google Places for a business page. Enter all of your contact information, your address, and your closing and opening hours. If you add all the information on Google about your website or store, it will make it easy for people to get to know about your business. You need to optimize your website for local SEO. This is the best way to show your business in maps and in search engines.

2. Google+ Local:The next step you need to take is to link your Google Places page to a Google+ Local page. The Google+ page focuses on social interaction. It can have all the information about your restaurant. It can also allow users to view the videos and pictures as well. Google Local results happen to be quite dominating. They are so dominating that you need to scroll down a lot to look for any others. Local listings are even more dominant through the maps. Make sure that you do the following when you are creating a Google+ Local page:

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There are two key elements to consider here

1. Local SEO ranking factors.

a.      City, state in landing page title

b.      Click-through rate from search results.

c.       Topical keyword relevance of domain content.

d.      Quality/authority of inbound links to landing page URL.

e.      Product/service keyword in landing page title.

f.       Page authority of landing page URL.

g.      City, state in landing page H1/H2 tags.

h.      HTML name, address and phone number (NAP) matching location NAP.

i.        Load time of landing page.

j.       NAP in hCard/ on landing page URL.

k.      Geographic (city/neighborhood) keyword relevance of domain content. 

2. The perfect landing page.

a.      Ad copy & context.

b.      Page headlines.

c.       Product features.

d.      Product benefits.

e.      Location map.

f.       Call(s) to action.

g.      Social proof.

h.      Your team.

Design of Local SEO:

1. Narrow down your target audience and figure out where they are located.

2. Use metadata:

3. Optimize your page for mobile users:



Local SEO usually works best for businesses that have physical locations. It can work for online businesses as well, though. For making local SEO work, it is important that you optimize the landing page in such a way that it ranks for the surrounding areas so that the audience you plan to target can find your store or your website easily. You need to combine local SEO with organic SEO to dominate geographic locations with relevant geo-modified keywords.

Where lead generation meets local SEO

There are two key elements to consider here:

  1. Local SEO ranking factors
  2. Landing page conventions

We want to create a perfectly optimized page from a Local SEO perspective but also a finely tuned lead generation machine. These pages should allow the user to achieve their goal — much like a traditional lead-focused landing page.

Clearly, there is some synergy here. To create pages that are highly visible, they should also be highly functional and allow the customer to get in touch and generate us those all important leads.

1. Local SEO ranking factors

Last month, we took a look at the local SEO ranking factors from a recent survey. We wanted to break these down and help local marketers understand what exactly needs to be done to optimize for the primary ranking factors. We can further analyze this information in our quest for the perfectly optimized landing page.

The following are the ranking factors that are relevant for local SEO landing page optimization:

  1. City, state in landing page title. Easy enough — let’s make sure the page title is optimized!
  2. Click-through rate from search results. This highlights the importance of relevance and a well-optimized title + meta description.
  3. Topical keyword relevance of domain content. It might be a challenge to make the whole domain relevant for the keywords you are targeting on a single landing page, especially if you are a multi-location business with separate pages for each location. But you can certainly ensure your whole domain is relevant for the service keywords. If you only have a handful of locations, ensure you mention them on the service pages, or at the very least link to your “our locations” pages on all service pages. Create a clear link between service and location for your users and the search engine.
  4. Quality/authority of inbound links to landing page URL. This is a given, and if we have a local link, then we should point it to the local landing page. This is only made easier when those landing pages are of a given quality.
  5. Product/service keyword in landing page title. This is a no-brainer, and the page should be titled for the big terms we want to rank for.
  6. Page authority of landing page URL. Some authority will be inherited from the site, but often it takes some direct link-building to this page to help move the dial — so the better the page, the easier it is to build those links.
  7. City, state in landing page H1/H2 tags. This is just more common sense, and if you can mention what you do and where you do it in your landing page header tags (heading or sub-heading), then it will only help with relevancy.
  8. HTML name, address and phone number (NAP) matching location NAP. More common sense, and if we want Google to trust the address, we should use it consistently on these two key locations.
  9. Load time of landing page. Slow pages annoy users. Whether this is truly a ranking factor matters not, so keep your page fast and lean so it works well on mobile phones and skinny data connections.
  10. NAP in hCard/ on landing page URL. This is really one of those one-percent ranking factors, but if you can mark up the NAP so Google can use it and display it confidently, then it will only help.
  11. Geographic (city/neighborhood) keyword relevance of domain content. This is really outside the scope of a given landing page, but where possible, consider all the locations where you operate in a sensible way throughout your site. Connect the dots between service pages and location pages with consistent usage of your main locations.

This is not to say every one of these is relevant for every job, but we will want to factor in as many of these as possible in our quest to get the SEO signals dialed in for our landing pages.

2. The perfect landing page

Much of the landing page science comes out of the PPC industry. After all, if you are paying to drive traffic to a given page, then you naturally want to squeeze every last bit of performance from the page. There is no absolutely perfect layout, and the right page is going to very much depend on what is being promoted; however, we can take some guidance from time-tested best practices.

  1. Ad copy & context.This is pure PPC perfection, but using landing pages allows for super-tight messaging between the ad and the page. It certainly does not hurt to consider the context here and the language your users will search with before they hit your page. Align the language and pump up the conversion rate. Local SEO has some parallels, as we are generally quite narrow in the targeting, with keywords and location being the key.
  2. Page headlines.Your page headline should lay out your positioning and engage the user. A primary headline can often be backed up with a secondary headline. This should be a clear and concise delivery of your unique selling proposition (USP) and value proposition. Let someone know exactly why they should do business with you over the myriad other businesses jostling for their business.
  3. Product features.We will need to list the specifics of the product or service: exactly what you do. This is to explain to your customer exactly what your service entails and to help cover all variations of how a customer may search. If you are a 24-hour emergency locksmith with no call-out charge, then make sure you detail this on the page.
  4. Product benefits.This is old school marketing sauce: Detail the features, but extol the benefits of your product or service. Really explain how your service will benefit the client. How you will take away their pain and what they will gain. This is the emotional component to your sales copy which pushes the user to get in touch. Ignore this at your peril.
  5. Location map.We are focusing on location landing pages here, so we want a map detailing where you are or at least where you service if you don’t have a local address. Ideally, this map should provide driving directions so the user can be guided in.
  6. Call(s) to action.We need a strong and clear call to action. We want to allow folks to get in touch via a means that best suits them, so a form and a phone number will ensure the best overall results for local business enquiries. We tend to prefer one big CTA (call to action), but we can also use a smaller secondary CTA at the bottom of the page to hoover up those leads for those that traverse the full page length.
  7. Social proof. We need reviews, testimonials, and even case studies where relevant. Prove to your audience beyond a reasonable doubt that you can do what you do and do it well.
  8. Your team.A strength of local businesses can be that the customer gets to deal with a local representative. Not a call centre. So, put your team in front of people. Humanise the landing page and show Tom, Dick and Harry from the office who will be answering your call.

Design of Local SEO:

If you want to design a local SEO landing page, then read the following elaborated steps:

1. Narrow down your target audience and figure out where they are locatedThis is the most important step of designing a local SEO landing page. You need to figure out your target audience and their geographic location. It will be easier to make them find you go through this step. Go through the Audience insights regularly to find out where your customers live. You should add the location of your stores and complete contact information to make sure that your customers can reach you easily. 

You can find the location of your audience via Google Analytics too. For doing that go to: Google Analytics dashboard then go to the “Audience”, then “Interests”, then  “Geo” , then “Location”. After that, click on one of the countries to see where your audience is based.

2. Use metadata:You should use localized metadata for relevance. Relevance has a lot of significance in the search term algorithm. Relevant keywords define quality content. The metadata is a really important part of your landing page. So you should keep in mind that and it should be optimized very carefully. You don’t have to add too many keywords because your website could be detected as spam by the search engines. Make sure you add the keywords smartly. The metadata consists of Title tags, keywords, and Meta descriptions.

3. Optimize your page for mobile users:In the current age, most people use mobile phones to make searches instead of using a PC. A survey shows that more than 50% of the 100 Billion monthly search results come from cell phones while more than 60% of all the Google searches are done via cell phones as well. Keeping that in mind, you should work on optimizing for mobile users.

Geographic location is also really important when you are optimizing your landing pages for mobile use. Most mobile users are looking for something in their area. You need to optimize your site carefully. Keep in mind the loading speed as well. If the speed is slow, the users will leave and will not visit your page again.


For getting the most traffic, design landing pages separately for every city you plan to target. Make unique and user-friendly content for your page as well. It should contain plain and simple language which is easy for everyone to understand. You need to invest a lot of your time and energy to make the local SEO landing page.  

A lot of people mistake their priorities by just focusing on the aesthetic, good design and easy user experience of the landing page. While all of these things are really important, you should focus on its functionality too. It works quite differently in Google landing pages. If you go through the Google analytics carefully, you’ll see that Google shows landing pages as any page on which the users entered your website. If people visit your website through the about page. Google will use that as a landing page, even though you may not be thought about your about page in that way.

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Why do we need SEO in the first place?

Ecommerce SEO

Seo Ecommerce strategies

·       Know your competitors

·       Make a workflow:

·       Work on prioritizing the pages

·       Keyword research.

·       Site architecture.

·       On-Page SEO..

·       Technical SEO..

·       Local SEO..

·       Content marketing.

·       Link Building.

·       Measuring SEO..



SEO or Search Engine Optimization is the most crucial step of getting traffic on your e-commerce website. SEO has a lot of importance in online e-commerce stores. SEO Ecommerce helps in making your online store become more visible in the search engine results pages (SERPs). You can use relevant keywords so that when people search for products that you sell or services that you provide, you can appear at the top of the search results. SEO is really cost-effective as well. In the current digital world, if you want your e-commerce to be successful, you need to use Search Engine Optimization techniques.

Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines.

Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income. SEO, on the other hand, only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense.

Why do we need SEO in the first place?

Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.

Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer.

So how do you do that?

Additionally, a study by SEMrush examining 13 ecommerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic. For ecommerce, that means writing thorough, vivid product descriptions with beautiful, eye-catching photography and plenty of reviews to help visitors make purchase decisions.

It also means making it easy for visitors to purchase by making the buttons big enough, keeping your site glitch-free, and showing social proof of your best products.

Ecommerce SEO:

Ecommerce SEO mostly works on optimizing your product descriptions, headlines, and Metadata for search experience. Make a separate and dedicated page for every product that you plan to sell to attract more traffic from the search engines. Make a list of all the relevant keywords that are popular and related to your products for all the pages on your ecommerce store.

You should design a proper content strategy that will help you accomplish your goals. If your SEO optimization is excellent, it will help your ecommerce store rank on the first page of SERPs. You should get ready for major sales for the major events around the globe like Black Friday, Ramadan, Halloween, Thanksgiving, Eid, Christmas and New Year. Make sure that you avail every opportunity that you can get. Optimize your ecommerce store in such a way that you achieve really good audience.

It’s necessary that your website appears in the search engine results because if it does not, you can lose a lot of interested prospective ecommerce customers or clients. You need to make sure that your products are easily findable over the internet and you can make that happen by ecommerce SEO. You can attract your target audience without spending a lot of money on advertisement. You need to add SEO friendly product descriptions as well.

The content of your website shouldn’t be overwhelming. In fact, it should be interesting. The language should be simple and easy to understand. Your content needs to be original and unique. You also need to define the target audience for your e-commerce store. That will help you connect with your target audience and you can choose the keywords accordingly. SEO helps you gain traffic for your e-commerce store and it has the power to make your business successful.

Seo Ecommerce strategies:

SEO Ecommerce is tricky and it could get hard at times, but you can develop a good e-commerce Search Engine Optimization strategy to be successful. Some of the tips to develop a good SEO ecommerce strategy are listed below:


If you want your site to get hundreds, thousands or even hundreds of thousands of monthly visitors, you need to learn ecommerce SEO today. A simple SEO campaign can result in hundreds of extra sales. And it doesn’t have to take you years to achieve, either. Follow the steps in this guide and you’ll be leagues above your competition. You’ll start to rank on the first page — and even in the top 3 results — for all your shop’s main keywords. It really is a no-brainer. If you found this guide helpful, please take a moment to share it so we can help as many store owners as possible grow their business!

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Why is SEO important for e-commerce?

Best Ecommerce Platform for SEO: List of Factors.

Best SEO ecommerce platform with their pros & cons:

1. Shopify:

Payment Gateways & Transaction Fees.

2. WooCommerce:



3. BigCommerce:



Why is SEO important for e-commerce?

Well, 93% of all internet activity starts with a search. That means you're going to have a tough time running an online store if users can't discover your website through Google.

But most ecommerce platforms today offer a variety of features that'll help you optimize your ecommerce store for Google. But considering that SEO involves a lot of factors -UX, speed, meta tags, etc, you'll need to find a platform that does well with all of them.

In fact, it'll need to ace in all of them. And we're here to help you find the best ecommerce platform for SEO

While choosing an SEO eCommerce platform for your online store, make sure to take into account its genuinely SEO friendliness. A lot of famous eCommerce platforms offer Search Engine Optimization friendly features that provide you the opportunity that you need to rank your online store on Google or other search engines. When you go in depth, you will realize that every SEO ecommerce platform has its pros and cons and you should go with the one that suits you the best. The success of your business depends a lot on the best SEO ecommerce platform you plan to choose. That is why you need be really careful whilst making this decision.

Best Ecommerce Platform for SEO: List of Factors

Over the past decade, across the hundreds of ecommerce clients we've worked with, we believe that these factors play a crucial role in how well your ecommerce store ranks in the SERPs:

Best SEO ecommerce platform with their pros & cons:

A lot of popular SEO ecommerce platforms lack features that are really important for some people. That is why you need to spend a lot of your time and energy to look into the best SEO ecommerce platforms that will suit your needs. It can have a lot of impact on your business. You should realize the significance of Search Engine Optimization and think about spending some money and time picking an ecommerce platform that will benefit your business. If you need help with making this decision and choose between the best SEO ecommerce platforms, you can read the analysis made by us below:

1. Shopify:When choosing an ecommerce cart, there are plenty of options. You can choose something like X-Cart that’s open source and lets your play with the code in the backend. Or go for an option like WooCommerce that integrates with WordPress easily.

If you want to open your store the same day you buy the cart, though, neither of those are great options. Ecommerce store owners who want to get started quickly need web host provided ecommerce solutions (SaaS) that make all the steps of opening a store easy – from marketing products to creating content.

With Shopify, hosting is included. You also don’t have to worry about SSL. You can even get your domain name through Shopify.

Keep in mind that there are several factors to consider when investing in an ecommerce store builder:

When it comes to performance, Shopify is near the top. Its the second fastest ecommerce platform tested. Load speeds on mobile are fast, keeping customers attention where you want it: on your site.

Payment Gateways & Transaction Fees

Shopify works with 70+ payment processors & gateways, but setup can be complex. Make sure you are using Shopify Payments if you are working with a major gateway that is part of their program. Otherwise you may wind up paying avoidable fees for credit card and other sales transactions.

Shopify’s market share is increasing, and many former BigCommerce, Big Cartel, and Volusion users prefer the platform. Roughly 71% of the stores built with Shopify are based in the US, but the cart is home to companies around the globe and offers multiple language integrations.

Shopify is one of the best SEO ecommerce platforms. Shopify is really easy to use, it is easy to customize and it’s quite economical. It is a really popular SEO ecommerce platform that is used by a lot of people. It has a built in blogging feature. You can easily set up a blog in Spotify. It’s really fast and easy to use. Its Search Engine Optimization loading speed is pretty fast as well. It provides great user experience and you can attract a lot of traffic easily. Shopify also makes Google Analytics ecommerce really simple. Google Analytics provide you really beneficial data about your products as well as the consumer behavior.

It has some cons as well. It doesn’t let people edit the robots.txt files. It has a rigid URL structure too. The rigid URL structure doesn’t let users edit the text sections of the URL and that will result not having control over the keywords.

2. WooCommerce:Best single platform to run both an ecommerce and an affiliate site under one roof. But the true ecommerce platforms like BigCommerce and Shopify sell better, but not by much. However, choosing it is all about your needs because no platform is fool-proof for every business. Hopefully, after you read my WooCommerce review, you can decide easily.



Using WooCommerce is not so straightforward. Since it’s on WordPress, you have to buy hosting, worry about SSL, and purchase a domain name too. Top hosted platforms do not have those issues because all that comes out of the box. If you’re all for being able to tweak everything on your platform, then it’s great. But without the technical knowledge, you’ll need extra help. That said, if you’re looking for the best platform for SEO, WordPress is great. It’s also the best if you’re running an ecommerce site and an affiliate store on the same website. Keep in mind these things before you decide to use WooCommerce and any ecommerce platform:

If you have a WordPress account then WooCommerce is a great plugin that provides you great features that are needed to run an ecommerce store. WooCommerce is a great SEO ecommerce platform. It is very popular and easily customizable. It is used by a lot of people so if you run into some problem, you can easily get help. You need to be quite familiar with WordPress in order to use the WooCommerce. WooCommerce is really SEO friendly as well. You can edit robotos.txt files, you can edit the text sections of the URL. It has built in blogging features as well. It provides plugins for pretty much everything.

3. BigCommerce: BigCommerce is a really good SEO ecommerce platform. It’s one of the most famous ecommerce platforms and it provides straightforward Search Engine Optimization customization features.

BigCommerce is a really good option for bigger companies and as well as for the new users who don’t know how to code. BigCommerce offers a really simple design and it is quite SEO friendly as well. It provides access to HTML and CSS code. The URLs are SEO friendly and it lets you edit robots.txt files as well.  It’s easily customizable and it supports AMP pages too. The only con it has is that it has inconsistent loading speed, otherwise it is a great Search Engine Optimization ecommerce platform. 

BigCommerce is the best overall ecommerce platform. It’s ideal for larger retail brands looking to scale. You’ll enjoy its robust product search which is ideal if you plan on selling many products. If you have a well-defined brand and you want to scale your business, I recommend BigCommerce.

It’s a good choice for people who want to start an ecommerce store, or who have a brick and mortar store and want to expand their operations to include online orders. It offers more features out of the box than Shopify.



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What is an SEO friendly Description?

1. Optimization of your Shopify site: 

2. Write longer product descriptions

3. Search the appropriate targeted words:

4. Use alternate words and phrases

5. Optimize titles and Meta descriptions for your products

6. Use Shopify SEO tools and apps

7. Define your target audience

8. Use the language of your customer

9. Highlight the Key Features



Online buyers look for the products that satisfy their needs. They can simply compare an online product with the one available at a brick and mortar shop. The internet has made it that easy. In the online shopping world, the SEO friendly product description is not only for search engines but also to convince the visitors. You should write optimized content to cater to the needs, expectations, and common search behavior of users. The moment you start writing just for the search engine, your product description may start lacking the power of engagement and conversion.

Are you looking for a guide for Shopify SEO to get more traffic on your page? Getting your ecommerce store easily available to people and maintaining its ranking in the search engines isn’t an easy task at all. After setting up your ecommerce store, you need to figure out how to make it SEO friendly and how you’re going to reach your target audience.

You may not know that but search engine rankings make a major part on how easily the people find your page or store. To make sure that your store has a top ranking in the search engines, you need to add more keywords in the product descriptions that people usually search for. In this guide, we are going to help you master SEO for your product description through the following steps:

What is an SEO friendly Description?

An SEO friendly description is one that is engaging. It has to be readable by both users and search engines that constantly scan and index your page.

Here are few guidelines that can be followed to help you craft an SEO friendly product description.

1. Optimization of your Shopify site

It’s very important that you organize all the data on your Shopify site. If people can find the stuff they’re looking for easily on your site, they will stay longer on the website and they’re more likely to visit your store again. That’s great for your business. In addition to your product pages, you should have “contact us” and “about us” pages as well. It humanizes you and the buyers are more likely to trust you if they feel a connection with you.

2. Write longer product descriptions:

Writing a longer product description is better than writing just a few sentences for your product. You shouldn’t bother the buyers with too much text but write enough content to add all the keywords and it should show that you have a better understanding of the product. Your product description should include all the benefits or the product and write about what makes your product unique. Try to be more truthful and honest. Give the users clear facts instead of bragging about your products.

3. Search the appropriate targeted words:

This is the most important part of writing product descriptions. Research all the important keywords that people usually search for and that are related to your products. Make a list of different topics that buyers care about and search the keywords accordingly. Invest all of your time and energy in this step because it can really improve your rankings in the search engines which is obviously beneficial for your business.

4. Use alternate words and phrases:

While writing the product descriptions, keep in mind that you should use alternate words, phrases and even spellings considering how users might locate the product and find ways to integrate all of these into your description. You should know that in different areas of the world, people have different spellings or names for the same item.   

5. Optimize titles and Meta descriptions for your products:

Meta description refers to the text that is displayed in search engine results next to the title tag. Meta description is used for webpages, product pages, collection pages, and blog posts in Shopify. Remember that every page has a unique Meta description that uses simple and direct language. An excellent description makes more people to follow or click the link of your store’s website.

The keywords you enter should incorporate in your content naturally instead of being forced, so make sure that you write the descriptions yourself to humanize the content. If they seem difficult or forced to work in the flow, you should consider using different keywords for your content.

6. Use Shopify SEO tools and apps: 

You can use different Shopify SEO tools and apps to increase your search engine rankings. Some of them are as follows:

7. Define your target audience:

Every product has a target audience. But how you will be able to use that depends on you how well you can define your target audience and target it.

You will be able to write better sales copy for your product when you know of the people you are going to sell. You should create a buyer persona and refer to it each time you write a product description. To start creating the buyer persona, understand the common behavior of your target audience and research about their pain points.

8. Use the language of your customer:

The choice of words for a product description is critical and depends on your target audience. Every individual has his or her own level of vocabulary which they can easily understand. While writing an essay for university graduates, you may use difficult words. But, when it comes to the readability of a common user, every write-up needs to be simple and in plain language.

While shopping online users do not expect to confront words they are not very familiar with. For an ecommerce website, whether your target is an old doctor or a millennial teenager, it’s better to avoid verbose words and just keep it simple.

In this fast-paced era, no one wants to spend a lot of time in your store just to know a product. They want a few simple sentences to find what they are looking for.

9. Highlight the Key Features:

Highlighting the key features of your products is very vital as not all users are going to read long descriptions you put beside your products. You can write short and brief descriptions that state what the product is about or does. After that is done, you can have a space right underneath or beside the product where you list the most vital features of the product.


Writing SEO optimized product descriptions is a continuous process. Whenever you finish up writing sales copy, you review it after a certain period and find more room for improvement.

There are many ways of describing a product, but you need to select a tone according to your buyer’s persona and highlight the features that are high in demand.

To succeed in your product niche, you need to fill in the missing links by crafting an SEO-friendly description that exclusively highlights the most important benefits of your products and makes you the best choice for potential buyers.

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Why writing an SEO-friendly product description is a must.

Core values of SEO product description

1.  Get a comprehensive understanding of the product

2. Make sure that you use persuasive wording

3. Key features should be highlighted

4. You should optimize it for search engines

5. Know your target audience:

6. Add keywords smartly

7. Highlight the key features

8. Be informative



Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy.

However, in the online shopping world, the SEO friendliness of a product page is all about convenience for the end user. You will be able to write optimized content to cater to the needs, expectations, and common reading behavior of users. The moment you start writing just for the search engine, the copy description of your product may reduce user readability and engagement.

Why writing an SEO-friendly product description is a must

Every search engine works like a web directory and it has to track thousands of websites against a search term. To help the users find relevant websites at the top of the SERPs, the search algorithms tend to evaluate the uniqueness, originality, and relevance of a web page. So, if you want your business to be on top of the search results, you need an SEO-friendly description for the product page.

People first see the product that has an optimal SEO product description. They can also compare the prices of the products available on the internet website to the products available in their local stores. However, SEO targeted webpages focus on the comfort of the end-user. Unique and well-written product descriptions can help you achieve your targeted customers. Each search engine works like a web directory and it has to keep a record of thousands of websites.

Core values of SEO product description:

If you want to reach on the top of the search engine results, then use SEO product description. If you want to write SEO product descriptions, then use the following guidelines:

1.  Get a comprehensive understanding of the product: 

You need to be fully aware of your product and you should understand it deeply. If you aren’t familiar with your product, you won’t be able to explain it thoroughly. You need to know all the good qualities of your product and how it makes it unique from other products. You should know the working, purpose, benefits and manufacturer details of your product.

2. Make sure that you use persuasive wording: 

Using persuasive wordings can really help you in selling your products. If your words are persuasive and unique, they can catch the buyer’s attention. The words should be welcoming, introducing and easy. You should try to be more honest and transparent whilst choosing words for your product because it can have a lot of impact on your sales. Being honest or transparent does not mean that you have to mention the flaws of the product, instead focus on writing about the strength and good things about your product.

3. Key features should be highlighted:

It’s a competitive world out there, and you should make sure that you do whatever you can to keep up with the competition. You should add all the key features of your product and try your best to mention how your product is unique. It’s really important to include the key selling features of your product. Most of the online buyers are in a hurry and they don’t plan to spend a lot of time on any website. Make sure that you make the description really smartly by highlighting the key features.

4. You should optimize it for search engines: 

For a successful e-commerce website, it’s important that you write the product descriptions really well. However, this content is not only just for consumers or users. You should keep in mind that Google crawlers can scan or read the content as well. You should include all the content that users like to search over the search engines. If you don’t do that, you would be looking at a huge loss. It’s really important that you meet all the expectations of the buyers. Make sure that you add longer-tail keywords. The usage of keywords is really important while writing the product description.

5. Know your target audience:

 Your work can be made a whole lot easier if you define your targeted audience. Pretty much every product has a concerned audience, and you can be really successful if you realize it sooner rather than later. You should define the people who are more likely to show interest in your products. You can do a wonderful job whilst writing the product description if you know who exactly you are talking to. It’s important that you connect with the prospective buyers and for that you need to humanize your content too.

6. Add keywords smartly: 

You need to be strategic while adding the keywords in the description of the products. If you add a particular keyword more than two to three times in a 200-300 word document, it can trigger the SERPs to delete your page from the top rankings for spam and that can really hurt your business. 

7. Highlight the key features:

An eCommerce website often faces tough competition. Consequently, the merchants need to add more and more features to keep their competitive edge. You might put forth more functionalities for the consumers, but not reap the benefits by not highlighting the key features. Thus, it is important to discuss the key selling points of your products within the description.

Online buyers are oftentimes in a hurry, which is why they just scan a view of your landing page sometimes. You can grab their attention by listing the key features within the description. Here is an example of an eCommerce application which clearly dictates the core features.

8. Be informative:

The search engines are trying to be informative rather than deceptive. So, make your product pages informative by discussing the potential benefits. Praising a product over and again with the usage of phrases like “best-selling”, “most demanding”, “top ranking”, etc. can harm your brand rather than do any good.

An SEO friendly product description describes the core features and benefits along with the practical use of a product or service. Because the search engines are now focused on providing value rather than the ranking the keywords stuffed together on product pages alone. Take the example in this image about sharing valuable information rather than becoming promotional.


Writing well-optimized product descriptions is a continuous experience of improvement. Whenever you finish up writing sales copy, you review it after a month or two and find more room for development. You cannot stick to a one-dimensional approach and say it will work as long as you continue business.

There are numerous ways of describing a product, but you need to select a friendlier tone and highlight the features that are high in demand. If you evaluate your competitors, their landing pages may seem to be really good, but there may be a lack of information or explanation for the end consumer.

To succeed in your business niche, you need to fill in the missing gaps by drafting an SEO-friendly description that exclusively highlights the core benefits of your products and makes you a winner in the eyes of potential buyers. We hope the above guidelines will prove helpful for you to create compelling introductions and feature lists of your offerings

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