Online buyers look for the products that satisfy their needs. They can simply compare an online product with the one available at a brick and mortar shop. The internet has made it that easy. In the online shopping world, the SEO friendly product description is not only for search engines but also to convince the visitors. You should write optimized content to cater to the needs, expectations, and common search behavior of users. The moment you start writing just for the search engine, your product description may start lacking the power of engagement and conversion.
Are you looking for a guide for Shopify SEO to get more traffic on your page? Getting your ecommerce store easily available to people and maintaining its ranking in the search engines isn’t an easy task at all. After setting up your ecommerce store, you need to figure out how to make it SEO friendly and how you’re going to reach your target audience.
You may not know that but search engine rankings make a major part on how easily the people find your page or store. To make sure that your store has a top ranking in the search engines, you need to add more keywords in the product descriptions that people usually search for. In this guide, we are going to help you master SEO for your product description through the following steps:
An SEO friendly description is one that is engaging. It has to be readable by both users and search engines that constantly scan and index your page.
Here are few guidelines that can be followed to help you craft an SEO friendly product description.
It’s very important that you organize all the data on your Shopify site. If people can find the stuff they’re looking for easily on your site, they will stay longer on the website and they’re more likely to visit your store again. That’s great for your business. In addition to your product pages, you should have “contact us” and “about us” pages as well. It humanizes you and the buyers are more likely to trust you if they feel a connection with you.
Writing a longer product description is better than writing just a few sentences for your product. You shouldn’t bother the buyers with too much text but write enough content to add all the keywords and it should show that you have a better understanding of the product. Your product description should include all the benefits or the product and write about what makes your product unique. Try to be more truthful and honest. Give the users clear facts instead of bragging about your products.
This is the most important part of writing product descriptions. Research all the important keywords that people usually search for and that are related to your products. Make a list of different topics that buyers care about and search the keywords accordingly. Invest all of your time and energy in this step because it can really improve your rankings in the search engines which is obviously beneficial for your business.
While writing the product descriptions, keep in mind that you should use alternate words, phrases and even spellings considering how users might locate the product and find ways to integrate all of these into your description. You should know that in different areas of the world, people have different spellings or names for the same item.
Meta description refers to the text that is displayed in search engine results next to the title tag. Meta description is used for webpages, product pages, collection pages, and blog posts in Shopify. Remember that every page has a unique Meta description that uses simple and direct language. An excellent description makes more people to follow or click the link of your store’s website.
The keywords you enter should incorporate in your content naturally instead of being forced, so make sure that you write the descriptions yourself to humanize the content. If they seem difficult or forced to work in the flow, you should consider using different keywords for your content.
You can use different Shopify SEO tools and apps to increase your search engine rankings. Some of them are as follows:
Every product has a target audience. But how you will be able to use that depends on you how well you can define your target audience and target it.
You will be able to write better sales copy for your product when you know of the people you are going to sell. You should create a buyer persona and refer to it each time you write a product description. To start creating the buyer persona, understand the common behavior of your target audience and research about their pain points.
The choice of words for a product description is critical and depends on your target audience. Every individual has his or her own level of vocabulary which they can easily understand. While writing an essay for university graduates, you may use difficult words. But, when it comes to the readability of a common user, every write-up needs to be simple and in plain language.
While shopping online users do not expect to confront words they are not very familiar with. For an ecommerce website, whether your target is an old doctor or a millennial teenager, it’s better to avoid verbose words and just keep it simple.
In this fast-paced era, no one wants to spend a lot of time in your store just to know a product. They want a few simple sentences to find what they are looking for.
Highlighting the key features of your products is very vital as not all users are going to read long descriptions you put beside your products. You can write short and brief descriptions that state what the product is about or does. After that is done, you can have a space right underneath or beside the product where you list the most vital features of the product.
Writing SEO optimized product descriptions is a continuous process. Whenever you finish up writing sales copy, you review it after a certain period and find more room for improvement.
There are many ways of describing a product, but you need to select a tone according to your buyer’s persona and highlight the features that are high in demand.
To succeed in your product niche, you need to fill in the missing links by crafting an SEO-friendly description that exclusively highlights the most important benefits of your products and makes you the best choice for potential buyers.
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Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy.
However, in the online shopping world, the SEO friendliness of a product page is all about convenience for the end user. You will be able to write optimized content to cater to the needs, expectations, and common reading behavior of users. The moment you start writing just for the search engine, the copy description of your product may reduce user readability and engagement.
Every search engine works like a web directory and it has to track thousands of websites against a search term. To help the users find relevant websites at the top of the SERPs, the search algorithms tend to evaluate the uniqueness, originality, and relevance of a web page. So, if you want your business to be on top of the search results, you need an SEO-friendly description for the product page.
People first see the product that has an optimal SEO product description. They can also compare the prices of the products available on the internet website to the products available in their local stores. However, SEO targeted webpages focus on the comfort of the end-user. Unique and well-written product descriptions can help you achieve your targeted customers. Each search engine works like a web directory and it has to keep a record of thousands of websites.
If you want to reach on the top of the search engine results, then use SEO product description. If you want to write SEO product descriptions, then use the following guidelines:
You need to be fully aware of your product and you should understand it deeply. If you aren’t familiar with your product, you won’t be able to explain it thoroughly. You need to know all the good qualities of your product and how it makes it unique from other products. You should know the working, purpose, benefits and manufacturer details of your product.
Using persuasive wordings can really help you in selling your products. If your words are persuasive and unique, they can catch the buyer’s attention. The words should be welcoming, introducing and easy. You should try to be more honest and transparent whilst choosing words for your product because it can have a lot of impact on your sales. Being honest or transparent does not mean that you have to mention the flaws of the product, instead focus on writing about the strength and good things about your product.
It’s a competitive world out there, and you should make sure that you do whatever you can to keep up with the competition. You should add all the key features of your product and try your best to mention how your product is unique. It’s really important to include the key selling features of your product. Most of the online buyers are in a hurry and they don’t plan to spend a lot of time on any website. Make sure that you make the description really smartly by highlighting the key features.
For a successful e-commerce website, it’s important that you write the product descriptions really well. However, this content is not only just for consumers or users. You should keep in mind that Google crawlers can scan or read the content as well. You should include all the content that users like to search over the search engines. If you don’t do that, you would be looking at a huge loss. It’s really important that you meet all the expectations of the buyers. Make sure that you add longer-tail keywords. The usage of keywords is really important while writing the product description.
Your work can be made a whole lot easier if you define your targeted audience. Pretty much every product has a concerned audience, and you can be really successful if you realize it sooner rather than later. You should define the people who are more likely to show interest in your products. You can do a wonderful job whilst writing the product description if you know who exactly you are talking to. It’s important that you connect with the prospective buyers and for that you need to humanize your content too.
You need to be strategic while adding the keywords in the description of the products. If you add a particular keyword more than two to three times in a 200-300 word document, it can trigger the SERPs to delete your page from the top rankings for spam and that can really hurt your business.
An eCommerce website often faces tough competition. Consequently, the merchants need to add more and more features to keep their competitive edge. You might put forth more functionalities for the consumers, but not reap the benefits by not highlighting the key features. Thus, it is important to discuss the key selling points of your products within the description.
Online buyers are oftentimes in a hurry, which is why they just scan a view of your landing page sometimes. You can grab their attention by listing the key features within the description. Here is an example of an eCommerce application which clearly dictates the core features.
The search engines are trying to be informative rather than deceptive. So, make your product pages informative by discussing the potential benefits. Praising a product over and again with the usage of phrases like “best-selling”, “most demanding”, “top ranking”, etc. can harm your brand rather than do any good.
An SEO friendly product description describes the core features and benefits along with the practical use of a product or service. Because the search engines are now focused on providing value rather than the ranking the keywords stuffed together on product pages alone. Take the example in this image about sharing valuable information rather than becoming promotional.
Writing well-optimized product descriptions is a continuous experience of improvement. Whenever you finish up writing sales copy, you review it after a month or two and find more room for development. You cannot stick to a one-dimensional approach and say it will work as long as you continue business.
There are numerous ways of describing a product, but you need to select a friendlier tone and highlight the features that are high in demand. If you evaluate your competitors, their landing pages may seem to be really good, but there may be a lack of information or explanation for the end consumer.
To succeed in your business niche, you need to fill in the missing gaps by drafting an SEO-friendly description that exclusively highlights the core benefits of your products and makes you a winner in the eyes of potential buyers. We hope the above guidelines will prove helpful for you to create compelling introductions and feature lists of your offerings
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