SEO stands for Search Engine Optimization. SEO is usually the process of optimizing a website to achieve a higher position in the search results of the search engines. The main goal of SEO is to work on increasing the rankings in the organic search results. If you want to gain more traffic for your website, you should definitely work on Search Engine Optimization. It is a great marketing technique and it can ensure the success of your business.
Search engine optimization is one particular process which helps internet users find the information they need, through search engines, rather than having to search through random sites. SEO focuses on traffic and search engine optimisation marketing aims to achieve a greater level of traffic through traffic. Both methods aim to get web pages ranked higher in search results. SEO is a long term internet marketing strategy aimed at getting a website noticed in the search engines. Marketing focuses on building a website’s back links, as well as employing specific tactics such as Pay Per Click marketing and contextual advertising, and e-mail marketing.
Keyword marketing, in SEO, is one particular method that can help a company be more successful with their marketing campaign. A keyword list can be generated and used to promote a website that deals with a certain product or service.
Search engine optimization will require the site owner to make use of specific web hosting tools. The tools include Meta tags, anchor text, and HTTPs. SEO also needs a quality domain name, a good internet host, a quality domain service, and a responsive web host, among others.
One of the major aspects of SEO, is creating a site map. A site map is one of the basic building blocks of SEO. The map is an overview of the main pages on the site. The map gives the user an idea of the whole site and what to expect.
The search results rankings can easily be found out by Google’s algorithm. Google’s algorithm is a secret but years of experience in Search Engine Optimization can provide a general idea about the most significant factors. Google’s algorithm has two basic categories factors:
Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major odd-page factors include the quality and amount of links that pint towards your website. If you have a number of links with good quality, you will definitely have more traffic on your website.
On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access to and can influence directly are included in the on-page SEO factors. Technical aspects, content-related aspects (which include the structure of the website), they are all the on-page SEO factors.
One of the other on-page SEO factors includes the competition of yours within your particular industry. Your competition has a lot of impact on your rankings. So you need to be really careful about keeping yourself updated with the competition.
Holistic SEO (Search Engine Optimization) means to work on all the major aspects of the website to get a higher rank in the search engines. The main target is to make your website successful and get a good place in search engine results. You can’t make a fool out of google so make sure that you use a flawless long term strategy. If your website is really good, it will automatically appear in the top results. The main goal of google is to provide accurate results to its users so now it’s your job that you make your website legit, useful, accessible and easily available.
To top it all off, Google just like any other company wants to make money. For doing that they have to make sure people keep using Google’s services. So if your website is good within the market, Google will list your website higher in the search results. In addition to this, Google, of course, wants to make money. To achieve this, they have to make sure people keep using Google. This means that they’ll have to show people the results they are looking for. So if your website is the best in your market, Google wants it to rank high in the results. A good SEO strategy will also help you maintain your rankings in the search results. Everything on your website should be of high quality including the user experience, the content, and the graphics. You must develop a holistic SEO approach if you want good rankings in the search engines.
You can use keywords that are popular and they have to be related to your products or services as well. You can always hire an SEO expert to get the job done for you. Always keep in mind that you have to be really smart while adding the keywords in your content or anywhere on the website. If you add too many keywords, the search engines can identify your website as spam and that will not be good for your business. You can get online SEO training courses too if you’re not very confident with your strategy.
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SEO stands for Search Engine Optimization. SEO is the process of optimizing your website to get top rankings in the search engine results. Adopting SEO work for your business is really necessary in the current age. If you haven’t equipped your website with SEO, then you are being really unfair with your website and you are giving your competitors a huge edge and a benefit over you. It’s almost like you are not even putting up a fair fight if you do not adopt SEO strategies.
Search engines have three primary functions:
Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.
What's that word mean?
Having trouble with any of the definitions in this section? Our SEO glossary has chapter-specific definitions to help you stay up-to-speed.
Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.
Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers.
When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.
It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible.
By the end of this chapter, you’ll have the context you need to work with the search engine, rather than against it!
In SEO, not all search engines are equal
Many beginners wonder about the relative importance of particular search engines. Most people know that Google has the largest market share, but how important it is to optimize for Bing, Yahoo, and others? The truth is that despite the existence of more than 30 major web search engines, the SEO community really only pays attention to Google. Why? The short answer is that Google is where the vast majority of people search the web. If we include Google Images, Google Maps, and YouTube (a Google property), more than 90% of web searches happen on Google — that's nearly 20 times Bing and Yahoo combined.
As you've just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling and finding all the pages you want it to, and none that you don’t.
One way to check your indexed pages is "site:yourdomain.com", an advanced search operator. Head to Google and type "site:yourdomain.com" into the search bar. This will return results Google has in its index for the site specified:
The number of results Google displays (see “About XX results” above) isn't exact, but it does give you a solid idea of which pages are indexed on your site and how they are currently showing up in search results.
For more accurate results, monitor and use the Index Coverage report in Google Search Console. You can sign up for a free Google Search Console account if you don't currently have one. With this tool, you can submit sitemaps for your site and monitor how many submitted pages have actually been added to Google's index, among other things.
If you're not showing up anywhere in the search results, there are a few possible reasons why:
If you used Google Search Console or the “site:domain.com” advanced search operator and found that some of your important pages are missing from the index and/or some of your unimportant pages have been mistakenly indexed, there are some optimizations you can implement to better direct Googlebot how you want your web content crawled. Telling search engines how to crawl your site can give you better control of what ends up in the index.
Most people think about making sure Google can find their important pages, but it’s easy to forget that there are likely pages you don’t want Googlebot to find. These might include things like old URLs that have thin content, duplicate URLs (such as sort-and-filter parameters for e-commerce), special promo code pages, staging or test pages, and so on.
To direct Googlebot away from certain pages and sections of your site, use robots.txt.
Robots.txt files are located in the root directory of websites (ex. yourdomain.com/robots.txt) and suggest which parts of your site search engines should and shouldn't crawl, as well as the speed at which they crawl your site, via specific robots.txt directives.
How Googlebot treats robots.txt files
Search engines regularly collect every kind of information about the websites on the internet. They gather information like backlinks, loading speed, keywords and the content so that they can direct a user towards a particular website when they make a relevant search. Google uses more than two hundred ranking factors in its algorithm. You need to keep in mind a lot of things whilst optimizing your website for SEO. SEO work is usually further divided into on-page SEO factors and off-page SEO factors. Both factors make a huge part in determining how well your website is optimized.
On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access of and can influence directly are included in the on-page SEO factors. Technical aspects, content related aspects (which include the structure of the website), they are all the on-page SEO factors. While Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major odd-page factors include the quality and amount of links that pint towards your website. If you have more number of links with good quality, you will definitely have more traffic on your website.
One of the most effective methods to increase traffic on your website is to get a good ranking on search engine return pages (SERPs). Even though a lot of the search engine companies manage to keep their methods a secret, their method for getting top positions on SERPs isn't a complete secret. Search engines usually achieve their goals of getting successful if they manage to give a user links to the best websites which are related to their search terms. You just have to find a method to prove to the search engines that your website belongs at the top of the heap. That is where search engine optimization (SEO) can really help you achieve your goal. SEO is a bundle of techniques an expert can use to improve their site's SERP position on the search engines.
You should keep in mind that search engines are like automated computer programs and they don’t work like humans do. They mostly work with the code of the websites. They can’t see any flashy images or videos that you post on your website. So make sure to focus on the content of your website.
Optimizing your website for SEO isn’t always the easiest task. You can always learn via online tutorials or you can hire our SEO experts. C2M is a wonderful company that has been working with SEO for years. C2M has a lot of experience in optimizing the websites for SEO. It doesn’t matter if you’re a beginner or you want to take a next step in Search Engine Optimization, C2M is always ready and eager to be of service. Contact C2M as soon as possible if you want to hire an SEO expert.
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Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? You’re in the right place.
46% of all Google searches are local.
Yet 56% of local retailers haven’t even claimed their Google My Business listing.
For those of you that are unaware, claiming and optimizing your Google My Business listing is the cornerstone of local SEO. If 56% of businesses haven’t even claimed their GMB listing, well, I doubt they’ve done much else…
But while claiming your Google My Business listing is a good starting point, there’s MUCH more to local SEO than that.
Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
That last point is an important one—this isn’t just about Google.
People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.
Bing’s “Local results” for “coffee shop in Sheffield” — one of the many places people search for local businesses online.
However, Google has an estimated ~87% market share (in the US, at least). Which means that most people are using Google to search for local businesses.
For that reason, this guide will be roughly 80% focussed on optimizing your local presence on Google.
So let’s talk about Google…
Writing blog posts is hard… I need a coffee.
Notice that there are two distinct sets of search results:
I’m sure most of you are familiar with regular ol’ Google search results.
But what the heck are “snack pack” results?
Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. (Source)
According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.
Key takeaway: it pays to rank in both, which is where local SEO comes in.
Local SEO is one of the most important parts of every business which plans to have long-term success among different search engines. Local SEO has progressed a lot among the past few years, especially with the rise of smartphones in recent years. Even though it is quite similar to organic SEO, it’s actually quite different. Local SEO focuses on giving results that are related to a user based on their current location. If someone searches for good restaurants, local SEO will provide them the results of all restaurants in their vicinity.
There was a survey that showed that forty percent of the mobile searches have local intent. For providing people with the most relevant information, local SEO is only going to get more important in the upcoming years.
If you want to make your website more local SEO friendly, read below:
1. Make Google Places for the business page:One of the first things that you should do is to create a Google Places for a business page. Enter all of your contact information, your address, and your closing and opening hours. If you add all the information on Google about your website or store, it will make it easy for people to get to know about your business. You need to optimize your website for local SEO. This is the best way to show your business in maps and in search engines.
2. Google+ Local:The next step you need to take is to link your Google Places page to a Google+ Local page. The Google+ page focuses on social interaction. It can have all the information about your restaurant. It can also allow users to view the videos and pictures as well. Google Local results happen to be quite dominating. They are so dominating that you need to scroll down a lot to look for any others. Local listings are even more dominant through the maps. Make sure that you do the following when you are creating a Google+ Local page:
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Local SEO usually works best for businesses that have physical locations. It can work for online businesses as well, though. For making local SEO work, it is important that you optimize the landing page in such a way that it ranks for the surrounding areas so that the audience you plan to target can find your store or your website easily. You need to combine local SEO with organic SEO to dominate geographic locations with relevant geo-modified keywords.
Where lead generation meets local SEO
We want to create a perfectly optimized page from a Local SEO perspective but also a finely tuned lead generation machine. These pages should allow the user to achieve their goal — much like a traditional lead-focused landing page.
Clearly, there is some synergy here. To create pages that are highly visible, they should also be highly functional and allow the customer to get in touch and generate us those all important leads.
Last month, we took a look at the local SEO ranking factors from a recent survey. We wanted to break these down and help local marketers understand what exactly needs to be done to optimize for the primary ranking factors. We can further analyze this information in our quest for the perfectly optimized landing page.
The following are the ranking factors that are relevant for local SEO landing page optimization:
This is not to say every one of these is relevant for every job, but we will want to factor in as many of these as possible in our quest to get the SEO signals dialed in for our landing pages.
Much of the landing page science comes out of the PPC industry. After all, if you are paying to drive traffic to a given page, then you naturally want to squeeze every last bit of performance from the page. There is no absolutely perfect layout, and the right page is going to very much depend on what is being promoted; however, we can take some guidance from time-tested best practices.
If you want to design a local SEO landing page, then read the following elaborated steps:
1. Narrow down your target audience and figure out where they are located: This is the most important step of designing a local SEO landing page. You need to figure out your target audience and their geographic location. It will be easier to make them find you go through this step. Go through the Audience insights regularly to find out where your customers live. You should add the location of your stores and complete contact information to make sure that your customers can reach you easily.
You can find the location of your audience via Google Analytics too. For doing that go to: Google Analytics dashboard then go to the “Audience”, then “Interests”, then “Geo” , then “Location”. After that, click on one of the countries to see where your audience is based.
2. Use metadata:You should use localized metadata for relevance. Relevance has a lot of significance in the search term algorithm. Relevant keywords define quality content. The metadata is a really important part of your landing page. So you should keep in mind that and it should be optimized very carefully. You don’t have to add too many keywords because your website could be detected as spam by the search engines. Make sure you add the keywords smartly. The metadata consists of Title tags, keywords, and Meta descriptions.
3. Optimize your page for mobile users:In the current age, most people use mobile phones to make searches instead of using a PC. A survey shows that more than 50% of the 100 Billion monthly search results come from cell phones while more than 60% of all the Google searches are done via cell phones as well. Keeping that in mind, you should work on optimizing for mobile users.
Geographic location is also really important when you are optimizing your landing pages for mobile use. Most mobile users are looking for something in their area. You need to optimize your site carefully. Keep in mind the loading speed as well. If the speed is slow, the users will leave and will not visit your page again.
For getting the most traffic, design landing pages separately for every city you plan to target. Make unique and user-friendly content for your page as well. It should contain plain and simple language which is easy for everyone to understand. You need to invest a lot of your time and energy to make the local SEO landing page.
A lot of people mistake their priorities by just focusing on the aesthetic, good design and easy user experience of the landing page. While all of these things are really important, you should focus on its functionality too. It works quite differently in Google landing pages. If you go through the Google analytics carefully, you’ll see that Google shows landing pages as any page on which the users entered your website. If people visit your website through the about page. Google will use that as a landing page, even though you may not be thought about your about page in that way.
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If you want to improve your content marketing, you should look into SEO content. SEO is short for Search Engine Optimization. SEO content is also really important for online PR services and social media management.
SEO Content for your amusing & perfection of website:
You have to make sure that your SEO content reaches the right people and you can make that happen by optimizing it with targeted keywords. Targeted keywords mean phrases or terms which your niche audience is actively searching. To find this niche audience you should know what kind of information they need, why they need it and which keywords are they using to search. You have to look for the right audience by looking into their demographics, preferences and stats. After doing that, look for relevant keywords that relate to your audience’s search intent and your expertise.
If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.
Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep track of how many times you work the keywords into your content, and use the right tools to track where you rank for the keywords you target. Once upon a time, being an SEO content writer just meant dumping keywords into your copy — but that’s not how the game is played anymore.
While it’s still a good idea to include your target keyword throughout your article, peppering your copy with forced keywords won’t really move the dial much (and often, it’ll hurt it). As is the case with any bit of SEO strategy, you’ve got to be tactical.
Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.
As an added note, it should never be a struggle to fit your keyword in your copy. Ideally, your keyword should feel natural in your writing — if you feel like you’re starting to write jibberish, you’ve gone too far.
Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do — it’s one of the tricks of the trade for professional SEO article writers.
To make it to the top of the search engine results, make sure that you make your SEO content readable. Your content should be easy to read and interesting so that people stay on your page and don’t leave right away. You shouldn’t brag in your SEO content. State facts and try to be truthful. Make sure that your content is organized, clear and logical.
Make sure that you humanize your articles. It should look like that it’s written by a human so that a reader can have a connection with your content. You should make your content unique by adding value to it. Research in depth to what your targeted audience cares about and include that in your content.
Before you set out to do any kind of SEO writing, ask yourself this: who cares?
We’re not being facetious, here — too often, article writers just pump out content for no real reason, with no real strategy behind it. They forget that actual humans need to want to read this stuff — you’re not really writing for Google’s algorithms, you’re writing for people!
When you’re writing, you should always seek to offer some sort of value to your readers. What can you tell them that no one else can? What service can you provide that’s unique? What knowledge can you share that can’t be found anywhere else?
Nobody knows your business like you do — so use that to your SEO advantage.
If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).
Your SEO content could be really successful if you know some basics of technical SEO. If you want to build a strategy, understanding Google crawls pages and hands out link authority can help you. SEO content writing isn’t just one article, it’s about writing and combining a lot of them. All the keyword optimization in the world won’t help you if your site isn’t even indexed.
First off, understanding how Google crawls pages and hands out link authority can help you build a strategy. After all, content writing isn’t just about writing a singular blog post — it’s about writing (and linking up) a bunch of them.
If you have a good understanding of how your blog is structured, you can help make everything a little bit more efficient — which means that a backlink to one of your posts will give your site the maximum benefit.
It also helps to understand how to optimize a website for more than just keywords.
Keeping your images small, ensuring that there aren’t too many popups on a particular page, or simply being able to make sure that your blog posts are indexed are all skills you should have as an SEO writer.
Search engines love longer articles. Write long articles and explore the topics from every angle. Go farther than surface level research. Try Google Scholar or industry data to expand your research. Your SEO content could benefit a lot if you go deeper and farther into a particular topic. Sure, 100 words of fresh content is better than no new content at all — but how much value can you really deliver in a Tweet?
Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it.
There has been a lot of research that shows that search engines tend to favor “in-depth” content of at least 2,000 words — we’ve seen this work for ourselves and our clients, and many of TCF’s most popular blog posts are at least 1,500 words. The longer your content, the more value you’re going to give your readers, and the better chance you’ll have at lower your bounce rate. (Speaking of that…)
You should not just post the SEO content and forget about it, in fact you should regularly monitor your content using Google analytics. If your page has high bounce rate that means your content isn’t grabbing the readers’ attention and thus resulting it in the low rankings of the search engine. It also means that your content doesn’t have the right keywords. Annoying pop-ups, too much or strange advertisement, or a bad design could be the few reasons why people don’t stay on your page for too long. If you’re using WordPress to upload your content, there are a lot of free online PR tools that you can use.
SEO writing isn’t fire-and-forget — you shouldn’t just post your content and walk away.
In fact, you should be regularly monitoring your content using Google Analytics. According to data gathered by the folks at SEMrush, time on site, bounce rate, and pages per session are all as important (if not more important) than keyword density.
When you think about it, that’s not that surprising. If your site has a high bounce rate, that means that visitors to your site aren’t staying for long, likely because your page isn’t providing them with the information they’re looking for. If your bounce rate is high, there’s a good chance your page isn’t optimized for the appropriate keywords.
You should always update your content regularly to keep up with the current world. You don’t want to fall behind in the competition. SEO content writing is a skill and it takes a lot of time to become an expert of a particular skill. You need to be patient and work hard. Make all of your efforts to be successful. Get online trainings and keep yourself updated with the latest techniques as well. The main difference between professional SEO article writers and regular people is an eye for self editing.
Programs like OpenOffice, Google Docs and Microsoft Word make it easy — the red and green squiggleys give most of it away. Having an eye for aesthetically pleasing formatting is also important. Stay away from super long paragraphs and sentences that go on for miles.
If you’re able, it’s always a good idea to have someone else take a look at your work before you hit publish. Even if they aren’t an SEO writer (or editor), a second set of eyes can catch a lot of easy to miss mistakes.
Not everyone is an expert writer, and if you don’t have a writing background, you might struggle. Our advice is to give it the ol’ college try. Do your best, and see what you can accomplish. After a few months, if it just isn’t working out, you can find additional training, a content writing service, or a content marketing company to do it for you.
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