Once you have decided to start a blog website for business, you should choose a platform to hold these blogs. In this article, we will share with you some of the best blogging platforms and that will help you choose the website according to your business needs. Here are some of the best blogging platforms:
1. WordPress:WordPress is available in two different variations which are wordpress.com and wordpress.org. You need to know the difference between wordpress.org and wordpress.com. You should use wordpress.com if you are fairly new to the blogging world. It’s quite simple to use and it’s not very costly either. Although if you are already in the blogging business and you want to grow and generate leads then you should use wordpress.org.
The major difference between these two is the blog hosting. The blogs that you post will be hosted on the servers of wordpress.com and it’s also usually free. However, if you use wordpress.org then you will have to find and pay for the web hosting. Most of the blogs on the internet run on WordPress. There are many platforms for blogging that are available but WordPress is considered the best blog website for business and all the serious bloggers choose WordPress as their blogging platform. If you want to make money with your blogging then you should buy your own domain name and web hosting via the wordpress.com version of WordPress.
If you plan on making money with your website then you should go with purchasing your own domain name and web hosting and using the WordPress.com version of WordPress.
Other platforms are catching up with Google analytics integration, custom themes, and plug-ins – but there is no other option is powerful as WordPress.
Because of the huge number of WordPress themes available (both free and premium) bloggers are able to make WordPress do just about whatever they wanted to. Themes exist for the following functions:
Checkout this huge set of free WordPress themes. You might also enjoy this comparison of two premium themes.
There is a third option when using WordPress as your blogging platform. Choosing a managed WordPress host will eliminate much of the maintenance and technical side of using self hosted WordPress.org, while still getting the flexibility of custom plug-ins and themes. While managed WordPress hosting is more expensive then shared hosting, it is a good choice for bloggers who don't want to invest time in technical aspects of their site maintenance.
2. TypePad: TypePad is a flexible and reliable blogging platform. It is a paid platform. It puts the publisher in control. It also provides good support from their team. TypePad is a dependable, stable blogging platform that provides really strong analytics. It also promotes your content on its network which would increase the traffic on your blog. It will also help you with the brand awareness of your business. Some of the pros of using TypePad are that it helps you sell off your services or your products, it will help you generate revenue if you put ads on your blogs, and it is easy to publish on TypePad.
TypePad is a strong contender as a business blogging platform: stable, flexible, and offers strong analytics.
The platform offers promotion of your content across its network. This means increased exposure and traffic to your blog.
Drawback to using TypePad: it isn't free. Cost range from $8.95 to $29.95 per month. Each account comes with a free 14 day trial.
3. Tumblr: Tumblr is a great blogging platform that is also free. You can make blogs on Tumblr easily and quickly. You can post pretty much everything on Tumblr that includes photos, videos, music, etc. You can access Tumblr from both PC and mobile since it has a dedicated app for cell phones as well.
3. Squarespace: Squarespace is a wonderful blogging platform. It has excellent LayoutEngine technology. You can easily drag or re-size images, or edit text and do a lot more by this feature. It is a properly organized blogging platform and its layout is great. You can add a custom template for the unique look. It is a paid blogging platform. It starts at 24$/month. You can build your website from the free templates. All of your blogs will be hosted in the cloud if you are using Squarespace for your blogs. It also offers 24/7 customer support that makes it a great blogging platform.
A company blog has become an indispensable component of every website and company marketing plan. Writing great content isn't enough. Some blogging platforms actually limit your search engine exposure, while others look so bad that it will distract from your message.
Take your time as you choose your blogging platform. Many of them have free trials - sign-up for the one you like and try it out. Wait until you are confident in the platform before you promote it. Blogging is an important component in starting your online business.
We hope you have found the best blog websites for business. However, for further details, you can Contact Us.
If you are looking for the best blog platform for businesses, then you are at the right place. Blogging is a wonderful way of advertising your business. Once you have decided that you want to write a blog, the next step you need to take is to choose the blogging platform for your blogs. Hosting is really important for your blog. Most of the blogging platforms are very easy to use and they happen to be free. Although, some of them do need some technical skills and some of these platforms aren’t free as well.
In this article, we will help you choose the best blog platform for businesses and we recommend WordPress. Here are the detailed information and analysis of WordPress.
WordPress: WordPress is available in two different variations which are wordpress.com and wordpress.org. You need to know the difference between wordpress.org and wordpress.com. You should use wordpress.com if you are fairly new to the blogging world. It’s quite simple to use and it’s not very costly either. Although if you are already in the blogging business and you want to grow and generate leads then you should use wordpress.org.
The major difference between these two is the blog hosting. The blogs that you post will be hosted on the servers of wordpress.com and it’s also usually free. However, if you use wordpress.org then you will have to find and pay for the web hosting. Most of the blogs on the internet run on WordPress. There are many platforms for blogging that are available but WordPress is considered the best blog platform for businesses and all the serious bloggers choose WordPress as their blogging platform. If you want to make money with your blogging then you should buy your own domain name and web hosting via the wordpress.com version of WordPress.
After signing up for hosting, install WordPress. You’ll be asked if you want to make a personal profile or business. Choose the business profile. After completing all the steps, you’ll be the owner of a WordPress blog. Login to your WordPress account. Go to http://yourdomainname.com/wp-admin and log in by entering your user id and password. The screen you see is your WordPress dashboard and that is where you’ll run your business. On the bottom left side, you can see all the important items including:
The fun part of setting up your WordPress blog is setting up the theme so you can work making it look beautiful. Make sure that it is reader-friendly and it’s pleasing to the eyes. When your website is all set up, you should start considering some important WordPress plugins. They will enhance the functionality of the website and they’ll provide you access to a lot of new features.
There is a third option in WordPress as well. You can choose a managed WordPress host that will get rid of much of the maintenance and problems of using self-hosted WordPress.org, while you can still get the custom plug-ins and themes at the same time. Even though managed WordPress hosting is a lot more costly than shared hosting, it is still a great choice for bloggers who don't have a lot of technical skills or if they don’t want to waste their time in technical aspects of their website.
Currently there are more than 75 million websites running on WordPress. 39 million websites are being run on the free wordpress.com. WordPress is actually responsible for powering 26.4% of the web. WordPress offers over 44k free plugins and more than 3000 themes. WordPress is best used for simple websites. It can be used for blogs as well.
The add-ons WordPress offers, make it easier to improve as well as increase the functionality of the websites. WordPress is quite easy to use and you don’t need any technical experience to use WordPress. It is also quite easy to copy and paste the text from Microsoft Word into WordPress.
WordPress is really SEO friendly. It helps you optimize your content for Search Engine Optimization. There are a lot of third-party plugins available that will not only optimize your content for SEO it will also analyze all of your webpages for keywords. Since WordPress has millions of users around the globe, it is quite easy to get any This CMS boasts the largest market share among its competitors by far, and it’s easy to see why.
Although WordPress was conceived as a blogging platform, it’s grown far beyond that point. The platform is easy to use, and you can customize it to your heart’s content using plugins and themes (of which you have thousands to choose from).
When it comes to content management, WordPress also provides a top-notch experience. Publishing new posts and pages is simple, and you have access to a powerful editor that enables you to format your content. Moreover, the platform also supports user registration, gets regular updates, and features a large and helpful community.
The only downside to using WordPress is that sometimes you’ll need to mix and match a lot of plugins to add the precise functionality you need to your site. There are also other CMS options that provide a more streamlined blogging experience, although they can’t match WordPress’ customizability.
If you don't want to use WordPress as your blogging platform, there are WordPress alternatives as well.
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Before writing an “About Us” page on your website, figure out what type of people are going to visit your About Us content page and who are they? They could be prospective customers who plan to use your services or buy anything from you. They are trying to make sure if they can trust you. They plan to seek answers to questions like:
Your About Us page provides answers to all these questions in a very friendly way. You can write your About Us page by using the following information:
While writing the About Us content for your website, make sure that you provide the readers with facts and not some lengthy content that will bore the readers. Avoid bragging and use straight forward presentation of the facts. Quantify the benefits and tell them all the issues that you can resolve. Describe your qualities and make sure you mention what really makes you unique. State your milestones and the number of years you have been in business. When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader. You also don’t want to sound like you’re boasting. As in most things, the best answer is to find the middle ground.
Much like a resume you’d use to land a job, your About Us page is the place to toot your own horn. To avoid bragging or appearing pushy steer clear of hype. Instead offer a straightforward presentation of the facts and figures. Avoid superlatives.
For example, explain why people should do business with you. What benefits can you or your product provide that your prospects will value?
If you can, quantify those benefits. Saying your product increases productivity by 18% is a lot more persuasive than simply saying it improves productivity.
Tell them what problem you solve. How do you make their life easier and better? Describe your capabilities and why you’re uniquely qualified to offer the service or product you sell.
Before the internet came into existence, most business transactions occurred after a face-to-face meeting. The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. Of course, that’s not the case today.
Your About Us page is one of the most important pages on your website. It’s also likely to be one of the most frequently visited. So you’d better make it good. Keep the following suggestions in mind:
Much of today’s business is transacted over the web or over the phone without an in-person meeting. For that reason, your About Us page must do more than communicate what’s special about your company’s products or services; it also must inspire trust because without trust, you’ll never get the prospect to reach for his wallet.
One of the easiest ways to begin building trust? Tell them where’ you’re located. To visitors, you’re probably just a website address. That’s pretty impersonal.
Even if you have your mailing address on your Contact page, it’s still a good idea to mention at least your city and state on your About Us page. Then visitors have a sense of how close, or far, you are to them. That’s information they can relate to. So simple and yet so many businesses neglect to do so. Every nugget of information you openly share helps inspire a little more trust.
While writing your About us content, make sure that you realize who your audience is going to be. It’ll help you a lot if you know who is going to be reading this page. Visualize your prospective customers, their needs and how you can help them. Figure out whether you’re communicating with either students or middle-aged people or some expert in a particular field. Just like a TV show is targeted towards a certain audience, your page should be targeted towards a certain audience as well and it will definitely help your approach to how you write the content of your About Me page.
As you write your About Us page, imagine who is most likely to be reading it. Visualize your prospective customers. What are their wants and needs, their objections and hot buttons?
You can see how targeting each of these demographics would require a different approach in writing your copy.
Consider your target customers as you write your About Us page. What will excite them about your products?
Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors. Your copy must relate to them and address their specific needs. It should tap into their emotions and motivate them to take action.
Once you’ve developed targeted copy for your About Us page, you can include some of the most salient facts in other locations of your site, such as on landing pages.
You should most definitely include your values on your About Us page to make it more personal. It will help you connect with your prospective customers. Write about your values and make sure that you mention that the service you provide is important to you. If you’re an environment-friendly organization, you should mention it. If you have a charitable cause, mention that as well. Emotions help you humanize and it creates a bond with your prospective customers.
A study revealed that more than half of the people prefer video over text if a page includes both of these. A video can be a very good addition to your About Us page. Make sure that the video you make is clever and witty and it connects with the viewers.
We live in a digital world and most people rely on social media before making a purchase. Make sure that you mention all of your social media pages on your About Us page. If you do not have social media pages, then make sure that you make them on the following websites:
Promote these pages and make sure you update all of these regularly. You can easily write an About Us page now using these tips.
When creating your website’s About Us page, look upon it as an opportunity to begin building a relationship with prospective customers. Maximize its value by imparting useful, interesting information, not fluff. If you’re struggling with the words, hire a freelance copywriter to assist you.
The Internet is teeming with websites selling similar goods and services. Your About Us page should be uniquely yours. It’s your story and your opportunity to establish a connection with visitors.
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In short, a blog is a type of website that focuses mainly on written content, also known as blog posts. In popular culture we most often hear about news blogs or celebrity blog sites, but as you’ll see in this guide, you can start a successful blog on just about any topic imaginable.
Bloggers often write from a personal perspective that allows them to connect directly with their readers. In addition, most blogs also have a “comments” section where readers can correspond with the blogger. Interacting with your readers in the comments section helps to further the connection between the blogger and the reader.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.
One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational style.
In addition, you don’t need to be an expert on your topic in order to have a successful blog. For example, readers of a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
You may have heard how critical blogging is to ensure the success of your marketing techniques, but it's essential that you figure out how you can start a blog and write blog posts for it so that every article has a way of supporting your business. With no blogs, your SEO can fail and you will not have anything to promote on social media.
Before writing a blog post, do some research and have a clear understanding of your target audience. Exactly what are they looking for? What will interest them? Your research and understanding of your target audience will help you a lot while creating your first blog post.
For the next step, you should have a space to host every blog post you write. For doing this you need a content management system (CMS) and a website domain hosting service.CMS (Content Management System) lets you make a website domain where you can post or publish your blogs.
You should spend a lot of time to think about choosing the topic of your first blog post. The topic can be anything. For example, if you’re an electrician you may want to write about faulty electric connections in the factories. Or if you are a nutritionist, you can discuss eating habits and you can further elaborate these topics by discussing different diet plans.
When you have your blog domain set up, modify the look of your blog to show the general idea of the articles you plan to write.Do you plan to write about the environment? If yes, then you should choose the green colour because it is usually considered as environment friendly. In case you are already managing a website and you plan to write the first blog for the very same website, you should keep in mind that your blog is compatible and consistent with the current website in every way.
You should choose some working titles which can help you concentrate on your writing. For example, you can choose the topic as “Eating habits”. A specific working title can really help you with writing.
Make sure that you attract the reader’s attention at the start. If somehow you lose the reader’s attention in the introduction or in the starting paragraphs, they’ll stop reading even before giving a fair amount of time to your post. You can make that happen by either being empathetic or telling a joke or an interesting story or you can also catch their attention by stating some interesting statistics or facts. After that, you can explain the real purpose of the post and describe how it can solve the problem the reader may be having. This can also give the readers a reason to keep reading or form a connection with your blog.
A blog post can contain a huge amount of information and sometimes it could be a little overwhelming for both, the writer and the reader. You can solve this problem by making sure that you organize the information in such a way that the people who are reading your blog posts are not bored, bothered or tired by the amount of content. You can do it in any form but just make sure that it’s organized.
It goes without saying that the final step is to write your blog post or the content.
After reading this article, you should be ready to start your own blog post. You can use all these points as your guide. Make sure that you spend plenty of time researching, collect all the relevant data and gather information to back up all of your points.
It’s many people’s dream to travel for a living, and a lot of people (apart from pilots or flight attendants) actually manage to make that happen. These people are usually called Travel Blog writers and they get paid to travel to different places and write about their major passion in life.
Strategies of quality & cost-effective content writing for a travel blog:
You could argue that finding a perfect name for could be one of the most challenging aspects of starting a travel blog. It will take a lot of thinking and you should keep that in mind that this very name will represent your blog everywhere and your blog will be known by this very name for a lifetime. Keep in mind that the name shouldn’t be in bad taste, make sure that you choose a decent name which is easy to remember.
Hosting is essential and really important for your blog. Hosting your blog means that you’re paying for the internet real estate and it’s necessary for everyone to do it. You could set up your hosting with Bluehost.
After signing up for hosting, install WordPress. You’ll be asked if you want to make a personal profile or business. Since travel blogging is a business, choose the business profile. After completing all the steps, you’ll be an owner of WordPress travel blog.
It’s quite easy. Go to http://yourdomainname.com/wp-admin and login by entering your user id and password. The screen you see is your WordPress dashboard and that is where you’ll run your business. On the bottom left-side, you can see all the important items including:
The fun part of setting up your WordPress blog is setting up the theme so you can work making it look beautiful. Make sure that it is reader friendly and it’s pleasing to the eyes. You can use Wix templates, Woo themes, Woo Canvas, Elegant themes or Themeforest.
Getting a logo is one of the most important steps of setting up your travel blog. It makes you unique and it differentiates you from other travel bloggers. You don’t have to spend a huge amount of money or time for getting a logo. Just make sure that it’s somehow relevant and clever.
When your website is all set up, you should start considering some important WordPress plugins. They will enhance the functionality of the website and they’ll provide you access to a lot of new features. Some of them are listed below as:
After publishing your blog, it is important to be a part of social media. We live in a digital world, and avoiding social media is not an option. Make a page on the following social media sites:
It’s a really important step. The readers would want to know about you and why should they follow you. Mention all the interesting facts about yourself and some introduction to you. It should be interesting to catch the attention of the readers. Show the readers that you’re human so that they can relate to you.
Names like Nomadic [name], Adventurous , Backpacking [name], [name]’s Travels, and Wandering [name] have all been done to death, and it’s unlikely you’ll find success with them. Is anyone going to remember Nomadic John when Nomadic Matt is so popular? Probably not.
Don’t call your blog Travel For a Year if your trip has the potential to last longer; don’t call yourself The Thirty-Year-Old Traveller for the same reason. Having a travel style in the blog name — like Backpacking James or Ruth Loves Luxury Travel could cause problems down the line if you decide, for example, you no longer want to stay in dorms every night.
If you’re hoping to eventually end up taking press trips or working with companies in any capacity, think about how you’ll feel when handing over your business card or pitching for a trip. “Hey, I run the successful travel blog, “Sex, Drugs, and Travel” won’t necessarily make for the best first impression — although it would probably get me to subscribe, haha. Imagine introducing your site to the CEO of a tour company to see if it feels right.
I’d avoid a site name that contains more than around four or five words, and I’d also recommend against using hyphens, because they make it tricky to describe your site address to people. Imagine being on a podcast and having to say, “my site is travel hyphen like hyphen a hyphen local,” or, “my site is Travel Like a Local with hyphens in-between every word.” Most bloggers I know with hyphens in their url has come to loathe it.
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Your blog is ready! Good luck.