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Local Search Engine Optimization

January 7, 2020
Asfand yar

Introduction

What is Local SEO?

Google’s Local ‘Snack Pack’ VS. Organic Results.

Why Local Seo

1. Make Google Places for the business page

2. Google+ Local

Introduction:

Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? You’re in the right place.

46% of all Google searches are local.

Yet 56% of local retailers haven’t even claimed their Google My Business listing.

For those of you that are unaware, claiming and optimizing your Google My Business listing is the cornerstone of local SEO. If 56% of businesses haven’t even claimed their GMB listing, well, I doubt they’ve done much else…

But while claiming your Google My Business listing is a good starting point, there’s MUCH more to local SEO than that.

What is Local SEO?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

That last point is an important one—this isn’t just about Google.

People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.

Bing’s “Local results” for “coffee shop in Sheffield” — one of the many places people search for local businesses online.

However, Google has an estimated ~87% market share (in the US, at least). Which means that most people are using Google to search for local businesses.

For that reason, this guide will be roughly 80% focussed on optimizing your local presence on Google.

So let’s talk about Google…

Google’s Local ‘Snack Pack’ VS. Organic Results

Writing blog posts is hard… I need a coffee.

Notice that there are two distinct sets of search results:

  • The “snack pack” results”
  • The “regular” organic results

I’m sure most of you are familiar with regular ol’ Google search results.

But what the heck are “snack pack” results?

Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. (Source)

According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.

Key takeaway: it pays to rank in both, which is where local SEO comes in.

Local SEO is one of the most important parts of every business which plans to have long-term success among different search engines. Local SEO has progressed a lot among the past few years, especially with the rise of smartphones in recent years. Even though it is quite similar to organic SEO, it’s actually quite different. Local SEO focuses on giving results that are related to a user based on their current location. If someone searches for good restaurants, local SEO will provide them the results of all restaurants in their vicinity.

There was a survey that showed that forty percent of the mobile searches have local intent. For providing people with the most relevant information, local SEO is only going to get more important in the upcoming years.

Why Local Seo:

If you want to make your website more local SEO friendly, read below:

1. Make Google Places for the business page:One of the first things that you should do is to create a Google Places for a business page. Enter all of your contact information, your address, and your closing and opening hours. If you add all the information on Google about your website or store, it will make it easy for people to get to know about your business. You need to optimize your website for local SEO. This is the best way to show your business in maps and in search engines.

2. Google+ Local:The next step you need to take is to link your Google Places page to a Google+ Local page. The Google+ page focuses on social interaction. It can have all the information about your restaurant. It can also allow users to view the videos and pictures as well. Google Local results happen to be quite dominating. They are so dominating that you need to scroll down a lot to look for any others. Local listings are even more dominant through the maps. Make sure that you do the following when you are creating a Google+ Local page:

  • Make sure that you reference your keywords in the title. If you have an electronics shop make sure that you Include ‘electronics shop’ as a keyword. 
  • You should optimize all of the info related to your business by referencing keywords. Make sure that the title of the page has the brand name, and the keywords are being targeted.
  • Add your listing in the appropriate category. ‘Electronics shop’ could be the most relevant category instead of just a random super store or something.  
  • You should encourage customers to leave reviews. Reviews are the most important local SEO ranking factor. They are also compared to links in organic SEO. 
  • Listings with reviews also stand out and it makes you unique. If you encourage your customers to leave their opinions, the chances of your success will increase too. Make sure that the reviews are positive by providing a good service. Even if someone leaves a bad review, always reply to them and apologize. Offer them a free service or a discount too.
  • Make a listing for all of your locations. If you do that, it will help people have the correct details for the nearest branch when searching locally. It will also give your business a chance to increase its rankings. 
  • While optimizing local pages on your website for local Search Engine Optimization, it is important to add the address on the page and also the location within the content as well as the page’s title tag.
  • You could also include your address within your footer as an additional reference, if you only have one address.

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