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How to write website copy.

December 29, 2019
Asfand yar

Introduction

Why you choose to write website copy

How to write website copy?

1. Write a compelling headline:

2. Give your readers what they want

3. Identify your target audience

4. Keep it interesting

5. Arrange your content in such a way that the most relevant information is at the top

6. Add relevant keywords

7. Keep scanning in mind

8. Format your content correctly.

Conclusion

Introduction:

When new customers find your company online, what is the first impression they get? It’s coming from your web copy, but does that copy welcome them in or push them away? Does it educate them? Is it funny and relatable and written specifically for them? If not, it’s not fulfilling its purpose.

If you want to succeed online, you need to learn how to write web copy that intrigues, delights, and inspires your readers. Only through learning how to do this will you excel at online marketing and build the reputation your brand deserves.

Today, experts claim that we only have seven seconds to make a first impression. People who find their way to your website or social media profiles are developing an impression of you and your company as soon as they start reading, and that impression can either help or harm your business.

Think about the sites that publish web content that stands out in your mind. What do you love about them?

If you’re like most people, you love that these sites speak to you like a real human that wants to learn new things, rather than a “target persona” with no name or feelings.

These companies know how to create compelling web copy, and you can follow suit by paying attention to what they do so well.

Website copy or website content writing has a lot of impact on your website. Your website could be successful or a failure and it depends on your web copy. There’s a saying “First impression is the last impression” and it’s totally valid in this case. When people visit your website for the first time, it’s obviously their first impression of your website and if it’s good, people would stay, if it isn’t then people would leave and never visit your website again. So you have to be sure that you create a really good website copy to catch the attention of the readers.

Why you choose to write website copy:

While writing your website copy, keep in mind that it should be welcoming, funny, relatable and educational. If it’s not either of these things, that it’s not fulfilling its goal. For making your website successful, write a website copy that is engaging, delightful, refreshing intriguing and inspiring to your readers. Your website copy should stand out.

How to write website copy?

1. Write a compelling headline: 

Whenever your pages shows up in the search results, the readers use only a few seconds to decide whether they want to continue with your website or not. There’s a lot of competition in the digital world and the internet is really crowded. Make sure that the headline is really compelling, interesting, intriguing and it should arouse the curiosity of the readers. Your headline is the first thing a reader sees, so it should be very interesting and capable of solving the reader’s problems.

2. Give your readers what they want: 

Most of the people aren’t reading the websites for fun, in fact they are mostly looking for a solution to their problems, buying a product or probably some information that will help them. It’s your job to give them what they want and you have to be the problem solver here. You should get a better understanding of your readers and it will definitely help you to know what they would want.

3. Identify your target audience:

This is the most important part of writing the website copy. If you know your target audience, you would know what they are looking for and their needs so then you can design your content accordingly. You should write the website copy in such a way that it’s directly communicating with the readers and if it’s relevant, the readers will develop a connection with your website and that’s really beneficial for your business.

4. Keep it interesting: 

It’s important that you keep the website copy interesting. If the content is boring, the readers will leave your website. Keep your sentence punchy and witty, use short sentence to enhance quality of your marketing message. Don’t spam your website with content. Make it engaging and imagine yourself talking to them.

5. Arrange your content in such a way that the most relevant information is at the top: 

If you put the most relevant and engaging information at the top of your website, you have a better chance of keeping the readers on your website. It’s important that you engage the readers on the website. While keeping this in mind, keep the most critical details at the top of your website. You could also put stats, facts or figures in your website copy to appeal your readers.

6. Add relevant keywords:

If you want your website to be successful, you should work on improving its search engine rankings and to make that happen, you need to enter keywords. Google Keywords Planner is a really good way to find phrases what people are already searching for. Don’t add too many keywords because your content could be identified as spam by the search engines, so add the keywords smartly.

7. Keep scanning in mind:

While people read books, people scan web copy. Because of this, you can’t write the two things the same way. Web copy must adhere to the way that people read web copy, which means it must be straightforward and easy to digest.

It must also keep the habit of scanning in mind. This means short, succinct paragraphs, headers, and subheaders that tell readers what to expect in a section, and bulleted or numbered lists that showcase must-have bits of information.

When your web copy includes these components, it will automatically become more reader-friendly, and it will perform better online.

8. Format your content correctly:

Again, online writing isn’t the same thing as novel writing, and you need to format your online material properly to help it to convert. Do the following things before you publish your web content:

  • Break your paragraphs into short chunks. Each paragraph should have a maximum of 4 sentences
  • Shorten your sentences by eliminating any unneeded words and phrases
  • Simplify your language by removing jargon
  • Swap out passive voice for active voice
  • Delete areas of repetition
  • Use second-person voice to appeal to readers

Conclusion:

Learning how to write web content can be tough, but these simple bullet points will go a long way toward helping you format your content accordingly. This, in turn, will make it easier for your online visitors to read and engage with. There are dozens of wrong ways to write web copy, but these ten tips will help you ace yours right from the gate!

By learning what it takes to craft compelling web copy, you can help your brand or business stand out online – both now and in the future!

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