An advertisement on the internet in E-commerce is usually a non-personal form of communication. It is usually paid out and it’s persuasive in nature. Advertisements usually present the products or services provided by a company or organization. It can be done through a lot of mediums on media including Television, internet or social media, print media or newspapers, press, outdoor advertisements or posters, and cinemas.
The rapid growth of the Internet and the incredible flow of information that the Internet has made possible, has transformed the business of advertising.
An advertisement in e-commerce, also known as online advertisement and internet advertisement is a paid message on a Web site, online services or rather interactive medium, such as instant messaging). 2)
There are numbers of different forms of online advertisement:
The advertisement on the internet in e-commerce is usually a paid advertisement online (websites, social media) through different mediums. It can also be called as internet advertisement or an online advertisement. We live in a digital world and the fast growth of the internet has made it necessary to advertise on the internet as well. Advertising on the internet usually means delivering your marketing messages to consumers via the internet. There are several names for advertisement over the internet which include: Internet advertisement, online advertisement, pay-per-click (PPC) and online marketing. There are a lot of ways in which you can advertise on the internet, some of them are listed below:
A lot of people use PPC advertisement to market their products or services. PPC advertising posts your ad on different websites and on search results as well. In this form of advertisement, the merchant is only charged if a customer clicks on the ad and is directed to their website. The fee of PPC advertisement varies and it depends on every company that how much are they willing to spend and what is their budget? social Internet in E-commerce is very important.
Ecommerce advertisements can also be done through social media. In the current digital age, people rely a lot on social media. In fact, a lot of people spend a lot of their time on social media so it’s a great way to communicate with them for your products or services. One of the most used social media website or app is Facebook. Facebook has billions of users all over the globe. Facebook lets you create PPC and target people based on the information or data they have provided about themselves.
Search engines arrange advertisements with keyword searches connected to a particular business, assuming information about a person’s interests based on the words they use in the search engine. Facebook provides target-oriented advertisements.
Youtube is one of the most major and leading video sharing platform. It would be a huge mistake to not advertise on Youtube. Just like Facebook, Youtube has millions of users all over the globe. It is a very popular platform. It is owned by Google. There are three different ways to advertise on Youtube:
The traditional laws of advertising are enacted in the interest of all consumers to prevent deceptive and unfair acts or practices. These laws is also applicable to advertising on the Internet.
There are rules and guidelines that protect consumers and also help businesses by maintaining the credibility of the Internet as an advertising medium.
Generally speaking, an online advertisement should be legal, decent, honest and truthful. It should not be misleading and bring advertising into disrepute. It should respect the principles of fair competition generally accepted by business. In some areas the rules and laws are more restricted as gambling, alcoholic drinks, motoring, environmental claims, health and beauty products and therapies, children, weight control, betting and gaming, employment and business opportunities and tobacco. 4)
There are different organisations worldwide which deal with this issue creating rules, guidelines and laws e.g.:
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